Breen Consulting LLC
Turn your product into your best growth channel.
I'm Matt Breen, a product leader with over a decade in SaaS. I started my career in sales, so I build product-led growth that works with your sales and marketing teams, not around them.
Services
Focused engagements that move the top of the funnel: trial creates, early onboarding, activation, and conversion.
Product-Led Growth
Make the product itself do the selling, from first touch to paid conversion.
- Free trial strategy, onboarding & activation
- PQL scoring, routing & sales handoff
- Funnel reporting & data orchestration across systems
- PLG strategy for sales-led organizations
Product Management Consulting
Ship the right things, faster, with product practices that actually stick.
- Product strategy & roadmap development
- Discovery, validation & prioritization
- GTM alignment between product, sales & marketing
- Metrics frameworks & internal process scaling
Ways to work together
Engagements sized to the problem, not the other way around.
Advisory
Ongoing counsel for founders and product leaders. A senior sounding board on strategy, growth, and hard calls.
Project-based
A defined problem, a defined outcome. Think a PLG audit, an onboarding overhaul, or a PQL scoring and routing build-out.
Embedded
Hands-on, part-time product leadership inside your team. Driving the work, not just recommending it.
Experience
I've sat on both sides of the funnel: years carrying a quota, then a decade building the product that fills it. That's why my growth work lands with sales and marketing instead of fighting them.
Thryv
Consulting on Thryv's recently launched free trial: GTM strategy, PQL scoring and routing, data orchestration between systems, funnel reporting, and scaling the internal processes behind it all, in close partnership with sales and marketing.
Constant Contact
Started in sales, moved into product management, and climbed to Group Product Manager. Became a go-to voice for product leadership on top-of-funnel growth: trial creates, early onboarding, and conversion.